{"id":5281,"date":"2025-06-30T13:00:02","date_gmt":"2025-06-30T16:00:02","guid":{"rendered":"https:\/\/controlenamao.com.br\/blog\/?p=5281"},"modified":"2026-03-24T16:58:04","modified_gmt":"2026-03-24T19:58:04","slug":"newsletter-cnm-fim-de-feira-5","status":"publish","type":"post","link":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/","title":{"rendered":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema."},"content":{"rendered":"<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">Junho veio sem folga: Alta acumulada de quase 100% no caf\u00e9, disputa ainda acirrada no delivery, novos movimentos no agro e mais integra\u00e7\u00f5es tecnol\u00f3gicas chegando pro food service.<\/p>\n<p id=\"ember62\" class=\"ember-view reader-text-block__paragraph\">Entre um blend mais barato e uma entrega mais cara, o mercado se ajusta&#8230; e quem empreende precisa acompanhar, se adaptar e agir com velocidade.<\/p>\n<p id=\"ember63\" class=\"ember-view reader-text-block__paragraph\">Aqui voc\u00ea encontra o que mais mexeu com o setor nas \u00faltimas semanas, sem enrola\u00e7\u00e3o. Desce a tela e vem com a gente. \ud83d\udc47<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember64\" class=\"ember-view reader-text-block__heading-2\">\u2615 Update do m\u00eas: o caf\u00e9 continua amargo, e n\u00e3o s\u00f3 pelo sabor<\/h2>\n<p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\">Na <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/pulse\/um-caf%C3%A9zinho-expresso-sem-a%C3%A7%C3%BAcar-e-com-treta-de-delivery-por-mjohf\/?trackingId=EacepTEUtGLuLN542OtcYQ%3D%3D\" target=\"_self\" data-test-app-aware-link=\"\">edi\u00e7\u00e3o passada<\/a> a gente j\u00e1 tinha avisado: o caf\u00e9 subiu, e n\u00e3o vai voltar &#8220;ao normal\u201d t\u00e3o cedo. Junho confirmou:<\/p>\n<p id=\"ember66\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udcc8 A alta acumulada do caf\u00e9 mo\u00eddo j\u00e1 bate <strong>98,4% desde janeiro de 2024<\/strong> (<a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/economia.uol.com.br\/noticias\/redacao\/2025\/06\/16\/cafe.htm\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">dados do IPCA<\/a>). E mesmo com um pequeno recuo nas cota\u00e7\u00f5es no atacado (<a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/g1.globo.com\/sp\/piracicaba-regiao\/noticia\/2025\/06\/20\/cafe-opera-com-precos-em-queda-em-junho-com-avanco-da-colheita-entenda.ghtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">queda de 7,2% no ar\u00e1bica e 8,65% no robusta<\/a>), o al\u00edvio \u00e9 t\u00edmido e aparentemente tempor\u00e1rio.<\/p>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\">\ud83c\udf21\ufe0f A safra 2025\/26 preocupa: calor fora de \u00e9poca + seca na florada = risco pra produ\u00e7\u00e3o e qualidade.<\/p>\n<p id=\"ember68\" class=\"ember-view reader-text-block__paragraph\">\ud83c\udf7d\ufe0f E no balc\u00e3o? O cafezinho subiu \u201cs\u00f3\u201d 17% no ano (<a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/abrasel.com.br\/noticias\/noticias\/cafe-moido-dispara-supermercados-bares-restaurantes-seguram-preco\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">via Abrasel<\/a>), mas a conta est\u00e1 chegando: c\u00e1psulas, blends mais baratos e ajustes de margem j\u00e1 viraram padr\u00e3o em muita cafeteria.<\/p>\n<p id=\"ember69\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udccc <strong>Resumo pro seu neg\u00f3cio:<\/strong><\/p>\n<ul>\n<li>Prepare-se para um novo normal na precifica\u00e7\u00e3o: recalcule suas margens, ajuste o pre\u00e7o da x\u00edcara se necess\u00e1rio e reforce seu controle sobre custo por dose.<\/li>\n<li>Avalie reposi\u00e7\u00e3o de estoque, ajustes de card\u00e1pio e gest\u00e3o de fornecedores. Se poss\u00edvel, antecipe compras com fornecedores confi\u00e1veis. Reveja o blend utilizado e destaque bebidas com maior margem de lucro.<\/li>\n<li>A boa noticia? O <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/controlenamao.com.br\/sistema-para-cafeterias\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Plano Cafeterias do CNM<\/strong><\/a> j\u00e1 est\u00e1 dispon\u00edvel! Ele tem tudo o que sua cafeteria precisa: frente de caixa, gest\u00e3o de comendas e mesas, emiss\u00e3o de NFC-e e gest\u00e3o de estoque inteligente. N\u00e3o resolve a alta de pre\u00e7o, mas otimiza sua gest\u00e3o e opera\u00e7\u00e3o!<\/li>\n<\/ul>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember71\" class=\"ember-view reader-text-block__heading-2\">\ud83c\udf54 E o iFood? Crescendo onde ningu\u00e9m esperava<\/h2>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember72\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQHxx_lfBONhOg\/article-inline_image-shrink_1500_2232\/B4DZfCHc_EGUAU-\/0\/1751308424208?e=1760572800&amp;v=beta&amp;t=MgArZmVm7yQP-wh_RMhs5Vaizl4jElJyKrLcZM1ixms\" alt=\"Conte\u00fado do artigo\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p id=\"ember73\" class=\"ember-view reader-text-block__paragraph\">O iFood continua sendo o rei do delivery, mas est\u00e1 deixando claro que n\u00e3o quer ser s\u00f3 isso.<\/p>\n<ol>\n<li><strong>Agora tamb\u00e9m \u00e9 banco<\/strong>: A vertical <strong>iFood Pago<\/strong> j\u00e1 concedeu <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/revistapegn.globo.com\/startups\/noticia\/2025\/06\/so-delivery-ifood-bate-r-2-bilhoes-em-credito-para-restaurantes-e-expande-beneficios-corporativos.ghtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>R$ 2 bilh\u00f5es em cr\u00e9dito<\/strong><\/a> a restaurantes, com metas de chegar a R$ 3,5 bi at\u00e9 2026. A fintech, que nasceu h\u00e1 1 ano, tamb\u00e9m oferece gest\u00e3o de fluxo de caixa e sua pr\u00f3pria maquininha, a \u201cMaquinona\u201d, que agora avan\u00e7a para capitais como BH, Goi\u00e2nia, Curitiba e Bras\u00edlia.<\/li>\n<li><strong>E tamb\u00e9m \u00e9 sal\u00e3o<\/strong>: O iFood <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/revistapegn.globo.com\/startups\/noticia\/2025\/06\/ifood-reforca-aposta-no-salao-e-adquire-software-para-autoatendimento.ghtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">comprou o software de totens de autoatendimento da Videosoft<\/a> e quer dominar o PDV f\u00edsico. Com isso, os dados do consumo no sal\u00e3o passam a ser mais integrados com o app e o sistema de pagamentos. Tudo para oferecer mais controle e dados pro restaurante (e fidelizar na outra ponta).<\/li>\n<li><strong>E at\u00e9 benef\u00edcio corporativo<\/strong>: O bra\u00e7o <strong>iFood Benef\u00edcios<\/strong> j\u00e1 tem <strong>850 mil usu\u00e1rios ativos<\/strong> e 38 mil empresas-clientes. Vale-refei\u00e7\u00e3o \u00e9 s\u00f3 o come\u00e7o: a Prosus (dona do iFood) j\u00e1 fala em <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/revistapegn.globo.com\/negocios\/noticia\/2025\/06\/ceo-do-ifood-vai-liderar-ecossistema-da-prosus-na-america-latina.ghtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">usar IA e integra\u00e7\u00e3o com outras marcas do grupo<\/a> (como Decolar) para aumentar o valor entregue a quem usa a plataforma.<\/li>\n<li><strong>Mas a conta n\u00e3o fecha pra todo mundo<\/strong>: Mesmo com avan\u00e7o nas receitas do iFood (lucro subiu 180% no \u00faltimo ano), um <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2025\/06\/custo-de-manutencao-pesa-e-renda-liquida-de-trabalhadores-de-apps-cai-no-brasil-indica-estudo.shtml\" target=\"_self\" data-test-app-aware-link=\"\">estudo do Cebrap<\/a> mostra que a renda l\u00edquida dos motoristas caiu at\u00e9 <strong>13% entre 2022 e 2024<\/strong>, puxada pela alta nos custos de manuten\u00e7\u00e3o (+27% em autope\u00e7as, por exemplo). Enquanto isso, mais de 40% dos entregadores ainda est\u00e3o <strong>fora do INSS<\/strong>, mesmo com alto risco de acidentes. Como resposta (e rea\u00e7\u00e3o \u00e0 chegada da Meituan e da 99Food, que j\u00e1 hav\u00edamos comentado em edi\u00e7\u00f5es passadas), o iFood anunciou para julho um <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2025\/06\/ifood-tera-programa-de-recompensas-com-bonus-de-ate-r-3000-por-ano-para-atrair-entregadores.shtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>programa de recompensas com b\u00f4nus de at\u00e9 R$ 3.000 por ano<\/strong><\/a> para os chamados \u201csuperentregadores\u201d, cerca de 10% dos parceiros mais ativos da base.<\/li>\n<\/ol>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember75\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 E o CNM? Crescendo muito bem, tamb\u00e9m, obrigado!<\/h3>\n<p id=\"ember76\" class=\"ember-view reader-text-block__paragraph\">Veja algumas das novidades que tivemos em junho:<\/p>\n<ul>\n<li><a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/controlenamao.com.br\/sistema-para-cafeterias\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Lan\u00e7amento do novo Plano Cafeterias CNM<\/strong><\/a>, pensado sob medida pra quem vive (e vende) caf\u00e9 todo dia.<\/li>\n<li><strong>Parceria CNM + 99Food<\/strong>, se tornando um dos primeiros sistemas do Brasil a ter integra\u00e7\u00e3o direta com o 99Food nessa volta da gigante ao Brasil! Assim, seu card\u00e1pio, seus pedidos e sua opera\u00e7\u00e3o ficam centralizadas num \u00fanico sistema: no CNM!<\/li>\n<li>Compatibilidade com ainda mais maquininhas: <strong>Sicredi, Caixa (Azulzinha) e Clover 3\u00aa e 4\u00aa gera\u00e7\u00f5es<\/strong>. Essas \u00faltimas, ali\u00e1s, funcionam como Mini PDVs, 100% integrados ao CNM!<\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember79\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQFy8bZ8koaz_Q\/article-inline_image-shrink_1000_1488\/B4DZfCLN6SHMAQ-\/0\/1751309413770?e=1760572800&amp;v=beta&amp;t=Bzc0kT0-MhGLepdAd4Y7VKx3xcdnRsOPYgej5Mhfzes\" alt=\"Conte\u00fado do artigo\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h2 id=\"ember80\" class=\"ember-view reader-text-block__heading-2\">\ud83d\udcb0Giro R\u00e1pido Financeiro<\/h2>\n<div class=\"reader-image-block reader-image-block--resize\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember81\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQGa3fvLogVvLw\/article-inline_image-shrink_400_744\/B4DZfCNQwQH4AY-\/0\/1751309946517?e=1760572800&amp;v=beta&amp;t=sl4r38xP-TiT3NelzKvOCF4Tc4MI5rchrE_w1f1Cm8g\" alt=\"Conte\u00fado do artigo\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<h3 id=\"ember82\" class=\"ember-view reader-text-block__heading-3\">PIX Autom\u00e1tico liberado<\/h3>\n<p id=\"ember83\" class=\"ember-view reader-text-block__paragraph\">A nova modalidade j\u00e1 t\u00e1 ativa e pode <strong>substituir o d\u00e9bito autom\u00e1tico<\/strong>. Ideal pra academias, escolas, clubes, assinaturas e at\u00e9 food service. O cliente autoriza s\u00f3 uma vez, e os pagamentos v\u00eam autom\u00e1ticos. Empresas precisam contratar com seus bancos (n\u00e3o \u00e9 autom\u00e1tico, autom\u00e1tico). Mas o <strong>custo deve ser menor que o do d\u00e9bito<\/strong>. Vale ficar de olho pra facilitar a vida de pagamentos recorrentes.<\/p>\n<h3 id=\"ember84\" class=\"ember-view reader-text-block__heading-3\">IOF volta atr\u00e1s<\/h3>\n<p id=\"ember85\" class=\"ember-view reader-text-block__paragraph\"><a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/revistapegn.globo.com\/economia\/noticia\/2025\/06\/como-ficou-o-iof-de-cartao-de-credito-contas-internacionais-e-emprestimo-para-pequenas-empresas.ghtml\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">O Congresso derrubou o aumento do IOF<\/a>. Respiro importante pra quem tem opera\u00e7\u00e3o fora ou depende de financiamento pra girar estoque e fluxo de caixa:<\/p>\n<ul>\n<li>Cart\u00e3o internacional (tipo Wise, Nomad): de 3,5% pra <strong>1,1%<\/strong><\/li>\n<li>Compra de d\u00f3lar em esp\u00e9cie: de 3,5% pra <strong>1,1%<\/strong><\/li>\n<li>Cr\u00e9dito pra MEI e pequenas empresas: taxa anual de <strong>0,88%<\/strong><\/li>\n<\/ul>\n<h3 id=\"ember87\" class=\"ember-view reader-text-block__heading-3\">Brasil livre da gripe avi\u00e1ria<\/h3>\n<p id=\"ember88\" class=\"ember-view reader-text-block__paragraph\">O Brasil recebeu em <strong>18 de junho<\/strong> o <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/noticias.r7.com\/record-news\/record-news-rural\/video\/presidente-da-abpa-ve-brasil-mais-respeitado-mundialmente-apos-pais-estar-livre-da-gripe-aviaria-30062025\/\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\"><strong>certificado oficial de pa\u00eds livre da gripe avi\u00e1ria<\/strong><\/a>. Com isso, mercados internacionais come\u00e7aram a reabrir para nossas exporta\u00e7\u00f5es, ap\u00f3s o \u00fanico foco registrado em Montenegro (RS) em maio. A reabertura impacta diretamente no abastecimento e come\u00e7a a derrubar os pre\u00e7os do frango vivo e da carne.<\/p>\n<h3 id=\"ember89\" class=\"ember-view reader-text-block__heading-3\">Consumo segue aquecido no food service<\/h3>\n<p id=\"ember90\" class=\"ember-view reader-text-block__paragraph\"><a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/gastos-em-supermercados-e-restaurantes-crescem-no-ultimo-ano-aponta-alelo-e-fipe\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">Dados da Alelo + Fipe <\/a>mostram:<\/p>\n<ul>\n<li>Restaurantes tiveram <strong>+17,7% de alta no faturamento em 12 meses<\/strong><\/li>\n<li>Supermercados tamb\u00e9m cresceram forte (+18,3%)<\/li>\n<li>Ticket m\u00e9dio subiu nos dois casos. A infla\u00e7\u00e3o pesa, mas o consumidor ainda t\u00e1 disposto a gastar mais por refei\u00e7\u00e3o.<\/li>\n<\/ul>\n<h3 id=\"ember92\" class=\"ember-view reader-text-block__heading-3\">Agro na mira: nova taxa\u00e7\u00e3o nas LCAs<\/h3>\n<p id=\"ember93\" class=\"ember-view reader-text-block__paragraph\">O governo publicou uma <a class=\"rxsNRETeTzdLpqIsRkRbuKIoBWHcKvElvoCM \" tabindex=\"0\" href=\"https:\/\/economia.uol.com.br\/noticias\/redacao\/2025\/06\/17\/lca-alimentos.htm\" target=\"_blank\" rel=\"noopener\" data-test-app-aware-link=\"\">MP que estabelece taxa de 5% de IR sobre LCAs<\/a>, antes isentas. A medida gerou rea\u00e7\u00e3o do setor, mas economistas afirmam que o impacto no pre\u00e7o da comida deve ser m\u00ednimo, j\u00e1 que o instrumento \u00e9 usado por grandes exportadores e ainda seguir\u00e1 competitivo frente a outros investimentos. A cobran\u00e7a come\u00e7a em janeiro de 2026.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember94\" class=\"ember-view reader-text-block__paragraph\">Infla\u00e7\u00e3o, concorr\u00eancia, integra\u00e7\u00e3o&#8230; junho veio puxado.<\/p>\n<p id=\"ember95\" class=\"ember-view reader-text-block__paragraph\">Enquanto o mercado se ajusta, o que n\u00e3o d\u00e1 \u00e9 pra ficar parado: quem vende precisa ganhar margem, quem entrega precisa ganhar f\u00f4lego e quem gere precisa de mais controle na opera\u00e7\u00e3o.<\/p>\n<p id=\"ember96\" class=\"ember-view reader-text-block__paragraph\">A boa not\u00edcia? Tem movimento acontecendo em todas essas frentes. E o CNM continua por aqui pra acompanhar de perto. E te ajudar a transformar not\u00edcia em a\u00e7\u00e3o. At\u00e9 a pr\u00f3xima. \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Junho veio sem folga: Alta acumulada de quase 100% no caf\u00e9, disputa ainda acirrada no delivery, novos movimentos no agro e mais integra\u00e7\u00f5es tecnol\u00f3gicas chegando pro food service. Entre um blend mais barato e uma entrega mais cara, o mercado se ajusta&#8230; e quem empreende precisa acompanhar, se adaptar e agir com velocidade. Aqui voc\u00ea<\/p>\n","protected":false},"author":2,"featured_media":5282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"titulo_suporte":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.<\/title>\n<meta name=\"description\" content=\"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.\" \/>\n<meta property=\"og:description\" content=\"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog do CNM\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T16:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T19:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alexandre G. Peres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre G. Peres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\"},\"author\":{\"name\":\"Alexandre G. Peres\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#\/schema\/person\/848fc082b86bac232f0cb00b52a9719a\"},\"headline\":\"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.\",\"datePublished\":\"2025-06-30T16:00:02+00:00\",\"dateModified\":\"2026-03-24T19:58:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\"},\"wordCount\":1167,\"publisher\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\",\"url\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\",\"name\":\"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.\",\"isPartOf\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp\",\"datePublished\":\"2025-06-30T16:00:02+00:00\",\"dateModified\":\"2026-03-24T19:58:04+00:00\",\"description\":\"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.\",\"breadcrumb\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage\",\"url\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp\",\"contentUrl\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp\",\"width\":1280,\"height\":720,\"caption\":\"Arte da \u201cNewsletter CNM Fim de Feira \u2013 Edi\u00e7\u00e3o 5\u201d com fundo de toalha xadrez vermelha, colagem de letras coloridas formando o t\u00edtulo, megafone roxo \u00e0 esquerda e frutas, legumes e verduras variadas na parte inferior.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/controlenamao.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#website\",\"url\":\"https:\/\/controlenamao.com.br\/blog\/\",\"name\":\"Blog do CNM\",\"description\":\"Sistema para Restaurantes 100% Online\",\"publisher\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/controlenamao.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#organization\",\"name\":\"ControleNaM\u00e3o\",\"alternateName\":\"CNM\",\"url\":\"https:\/\/controlenamao.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-cropped-cropped-cropped-CNM_Simbolo_6.webp\",\"contentUrl\":\"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-cropped-cropped-cropped-CNM_Simbolo_6.webp\",\"width\":1599,\"height\":1956,\"caption\":\"ControleNaM\u00e3o\"},\"image\":{\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/controlenamao.com.br\/blog\/#\/schema\/person\/848fc082b86bac232f0cb00b52a9719a\",\"name\":\"Alexandre G. Peres\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g\",\"caption\":\"Alexandre G. Peres\"},\"description\":\"Graduado em Letras - Portugu\u00eas\/Ingl\u00eas pela Pontif\u00edcia Universidade Cat\u00f3lica do Paran\u00e1 (PUC-PR), especialista em conte\u00fado para o setor de Food Service. Escrevo para ajudar bares, restaurantes e lanchonetes a venderem mais e gerenciarem melhor com tecnologia.\",\"sameAs\":[\"https:\/\/literaturaonline.com.br\/\",\"https:\/\/www.linkedin.com\/in\/alexandre-garcia-peres-5545651b8\/\"],\"url\":\"https:\/\/controlenamao.com.br\/blog\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.","description":"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/","og_locale":"pt_BR","og_type":"article","og_title":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.","og_description":"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.","og_url":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/","og_site_name":"Blog do CNM","article_published_time":"2025-06-30T16:00:02+00:00","article_modified_time":"2026-03-24T19:58:04+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp","type":"image\/webp"}],"author":"Alexandre G. Peres","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexandre G. Peres","Est. reading time":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#article","isPartOf":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/"},"author":{"name":"Alexandre G. Peres","@id":"https:\/\/controlenamao.com.br\/blog\/#\/schema\/person\/848fc082b86bac232f0cb00b52a9719a"},"headline":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.","datePublished":"2025-06-30T16:00:02+00:00","dateModified":"2026-03-24T19:58:04+00:00","mainEntityOfPage":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/"},"wordCount":1167,"publisher":{"@id":"https:\/\/controlenamao.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage"},"thumbnailUrl":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp","articleSection":["Newsletter"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/","url":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/","name":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema.","isPartOf":{"@id":"https:\/\/controlenamao.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage"},"image":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage"},"thumbnailUrl":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp","datePublished":"2025-06-30T16:00:02+00:00","dateModified":"2026-03-24T19:58:04+00:00","description":"Newsletter CNM Fim de Feira 5\u00aa edi\u00e7\u00e3o traz alta recorde do caf\u00e9, disputas no delivery, avan\u00e7os no agro e novas integra\u00e7\u00f5es para o food service.","breadcrumb":{"@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#primaryimage","url":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp","contentUrl":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/08\/O-mes-em-que-o-cafe-virou-luxo\u2026-e-o-delivery-ecossistema.webp","width":1280,"height":720,"caption":"Arte da \u201cNewsletter CNM Fim de Feira \u2013 Edi\u00e7\u00e3o 5\u201d com fundo de toalha xadrez vermelha, colagem de letras coloridas formando o t\u00edtulo, megafone roxo \u00e0 esquerda e frutas, legumes e verduras variadas na parte inferior."},{"@type":"BreadcrumbList","@id":"https:\/\/controlenamao.com.br\/blog\/newsletter-cnm-fim-de-feira-5\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/controlenamao.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Fim de Feira #5: O m\u00eas em que o caf\u00e9 virou luxo\u2026 e o delivery, ecossistema."}]},{"@type":"WebSite","@id":"https:\/\/controlenamao.com.br\/blog\/#website","url":"https:\/\/controlenamao.com.br\/blog\/","name":"Blog do CNM","description":"Sistema para Restaurantes 100% Online","publisher":{"@id":"https:\/\/controlenamao.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/controlenamao.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/controlenamao.com.br\/blog\/#organization","name":"ControleNaM\u00e3o","alternateName":"CNM","url":"https:\/\/controlenamao.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/controlenamao.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-cropped-cropped-cropped-CNM_Simbolo_6.webp","contentUrl":"https:\/\/controlenamao.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-cropped-cropped-cropped-CNM_Simbolo_6.webp","width":1599,"height":1956,"caption":"ControleNaM\u00e3o"},"image":{"@id":"https:\/\/controlenamao.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/controlenamao.com.br\/blog\/#\/schema\/person\/848fc082b86bac232f0cb00b52a9719a","name":"Alexandre G. Peres","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfe4091cfa26e535b6d45a0450f32d509d905308bd7b6651018bd078991445d7?s=96&d=mm&r=g","caption":"Alexandre G. Peres"},"description":"Graduado em Letras - Portugu\u00eas\/Ingl\u00eas pela Pontif\u00edcia Universidade Cat\u00f3lica do Paran\u00e1 (PUC-PR), especialista em conte\u00fado para o setor de Food Service. Escrevo para ajudar bares, restaurantes e lanchonetes a venderem mais e gerenciarem melhor com tecnologia.","sameAs":["https:\/\/literaturaonline.com.br\/","https:\/\/www.linkedin.com\/in\/alexandre-garcia-peres-5545651b8\/"],"url":"https:\/\/controlenamao.com.br\/blog\/author\/alexandre\/"}]}},"_links":{"self":[{"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/posts\/5281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/comments?post=5281"}],"version-history":[{"count":4,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/posts\/5281\/revisions"}],"predecessor-version":[{"id":6362,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/posts\/5281\/revisions\/6362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/media\/5282"}],"wp:attachment":[{"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/media?parent=5281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/categories?post=5281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/controlenamao.com.br\/blog\/wp-json\/wp\/v2\/tags?post=5281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}